Meet up with the New eharmony Logo Design

Meet up with the New eharmony Logo Design

History is really a funny thing. Seventeen years ago today we turned up to the internet dating party. And then we had been one of the primary to exhibit up (but we were fashionably early). That’s as soon as we first began making lifelong relationships happen. Together with remainder had been history, reported by users. But let’s speak about that history because whom does not love a good love tale?

The past 17 years we’ve been devoted to evolving our service—using new information and research to help keep our matching algorithms in the leading edge. Although we worked difficult to blaze a path into the online dating sites globe, our logo design and brand name did actually often be catchup that is playing.

In 2000 we initially developed a lowercase logo—but that had been the belated 90s therefore we remained finding out just just what e-mail implied therefore we had been a little awkward in chiseling away our artistic identification.

5 years later, we highlighted the ‘e’ and the ‘h’ with distinctive colors and capitalized the ‘H’. (Bold move when it comes to time)

Then this year, we eliminated the line that separated the ‘e’ while the ‘H’. absolutely Nothing had been getting back in our method. Not really a line.

In 2014 we revealed our colors that are true making our logo design color uniform—just one color we called “eHarmony blue”. It had been a hue that may make just about anybody yawn, however in a way that is good. It had been pleasant.

Let’s keep in mind about our icon logo—an “eH” that phonetically struggled to outshine it’s more negative counterpart, “meh”.

It had been in 2016 whenever we come up with an excellent group of creatives to greatly help consider an even more way that is thoughtful provide ourselves into the globe. We started with brand characteristics. This is a procedure, without a doubt, but really worth it! This venn diagram is kind of like our foundation.

As shown within the diagram, we have been an ongoing company understood for the technology behind love, so when overlapped, we could produce connections.

We dug deeper into this, and discovered those two characteristics as faculties that guide our overall tone and design.

Next, we started our research. Different design studies aided us set guidelines when making not merely the logo design, nonetheless it assisted determine our brand brand brand new brand name colors, fonts, and feel.

They do say history has a tendency to repeat it self. Having said that, our brand name identity and logo goes returning to the fundamentals.

And, after months and months of anxious expectation, we finally are exposing it to your globe today, conveniently on our 17 th anniversary. Or perhaps is it birthday celebration? In either case, we’re excited!

*Side note, If only I really could explain to you exactly how logos that are many designed, then again you may judge us to be extremely passionate, nerdy, enjoyable, and merely simple excited to redesign our logo and provide it towards the globe!

The thing I love many about any of it logo design is it is therefore versatile. And now we actually hope that this new colorful brand new symbol of ours resonates with everyone else.

Finally, to assist you comprehend the idea behind our design, listed here is our logo that is official intro

Today, eharmony reveals a redesign of their logo design plus it’s making an incident for lowercase. Just how we find love changed considerably within the last twenty years additionally the brand new artistic identity reflects that evolution, as being a forward-thinking, human-centered relationship business.

Remaining real to its core, reviews the name brand is created in a font this is certainly hot. a powerful heart shines above it, illustrating the insights, expertise, and experience we bring to making appropriate relationships. Together, they combine to express the worthiness we help create—love and science operate better together.

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